There is No Point in Pretending

In his guest post, Alek Novy made the important point that it is impossible to improve your chances with one particular girl. Of course, there are more or less universally attractive features, and on the other end of the spectrum, there is an element of randomness. Imagine a woman goes out and desperately wants to get laid. In that case it's sufficient to be the first guy who is just good enough, and you'll get laid. However, once you move past one-night stands, your personality and lifestyle play a much bigger role. For a relationship, or even just for a fling, girls surprisingly care about what kind of person you are.

If you're familiar with "old school" game like Mystery Method, then you may remember that one of the biggest fears of those losers was to "run out of routines." Having a girlfriend was seen as an elusive goal, only achievable by true masters, and even then only after years and years of practice. The issue is that it is certainly possible to claim to be someone you are not and keep the facade up for some time. A "gamer" may read that he has to like animals to be more attractive to girls, because many girls like animals. Thus, he creates his own little "routine" and tells fake stories of how he liked to play ball with the neighbor's dog when he was a kid.


Let's just assume he has a normal night out for a "gamer" and approaches women indiscriminately. Ten or fifteen in a row shoot him down, until he finally comes across one that thinks he'd kind of cute --- and then she finds out that he likes dogs too! He gets lucky and gets laid. Big deal. He thinks he's really onto something with his little animal routine. However, if the two start to date, there will be a big problem. After all, he just doesn't like animals at all, and animals may play a big part in your life. So, for how long do you think the deception can last? You won't fake to be a dog lover if you don't like dogs.

If this wasn't clear enough, then let's discuss a travesty you can witness in more exclusive nightclubs weekend after weekend: A couple of guys put their money together for bottle service. None of them has money, because otherwise one of them would invite his buddies and pay the bill. Now they all chip in a few hundred dollars and hope this gets them closer to pussy. They all try to act as if they're rolling in dough.

Just like telling lies to a girl, pretending to be rich when you aren't won't work for long. What if you meet a girl at such a club, and make her believe you're a big spender? Let's say you pulled all the punches and rented a fancy sport car for the night, and you even got a room in a nice hotel. How long will you be able to keep this up? After all, it's not the case that you'll be able to take that girl to McDonald's or Domino's Pizza afterwards. Hard indicators of status such as money are quite difficult to fake, which is precisely the reason why some women pay close attention to it.

No matter how you intend to do it, it's pointless to attempt to trick yourself into the pants of some girl. Telling fake stories won't work, and neither will you be able to pretend that you are more popular than you are, or that you have more money than you do. Even if you are able to dupe a girl in the short run, they'll quickly figure out that you were just making it up. At this point, your little house of cards will collapse. This is why it's absurd to pretend to have certain interests in order to appear more attractive to women, and it's just as absurd to ruin your credit score by spending money you don't have.

Guest Post: What "game" is and isn't (by Alek Novy)

In the following guest post, Alek Novy dismantles "game" once again. In particular, he is responding to the claim that you can become more attractive by changing a few minor things. For instance, Mystery and Love Systems want to tell you that you have to approach from a 45 degree angle. Others tell you to pepper your language with "NLP anchors", and whatnot. The number of bullshit ideas in the community is endless.

The concept of "creating attraction" is fraudulent as demonstrated by science. I've argued and proven this over in length, I won't have time to argue now (I have a life, so no time). But basically, you can become more attractive in general by

• Adding muscle, removing fat
• Getting plastic surgery
• Getting status in a given circle/community
• Making lots of friends and raising your social status
• Money
• Money
• Money
• Fame

However, becoming more attractive to one specific chick doesn't work since it involves:

• Personal compatibility (you could try to fake it, but you don't read thoughts, so you don't even know what to fake)
• Being her type (genetic matching displayed through facial shape, skin type, body ratios, unique smell signature of your individual body etc)

You can become a more attractive person (scientifically validated to making a significant difference, go lose 50 pounds and tell me how many more dates you get, same with getting an expensive car).

You cannot, however however merely speak or stand or ask for the date in a "different way" and suddenly get drastically different results. You will still get roughly the same amount of yes responses per 100 chicks. No game believer has ever shown to get a yes per 100 chicks asked more often than a control subject (the control would be average beta-guy game by your terminology).


You can learn how to get laid more often, but that doesn't have anything to do with "creating attraction through walking, talking and acting differently" (the fradulent concept that all game is based on).

So I said that it is possible to learn how to get laid more, right? What is it that you "learn" when you learn how to get laid more? Oh, just how to

• meet more hot women 
• ask for sex more often

As for improving your ratio? (how to get more yes-es per 100 attempts)? That's simple too... It boils down to

• identifying which chicks are likely to say yes to you
• asking in a way that doesn't scare women away. 

That's pretty much it.

For example I've quadrupled the amount of lays I get during this past year. All it involved was simply building a life where I meet and am friends/acquintances with more super-hot women than you could ever even "open" doing cold-approaching. I literally am friends with hundreds of hot women (models, tv personalities, etc etc)... But that all falls under how to be rich and influental and well-connected and "how to network and build social status", not "game". Though I'm sure a game guru is about to claim to have invented networking skills any day now (I'm sure Dale Carnegie stole his ideas from a game blogger).

Asking for sex requires either balls or social intelligence. You could either ask every woman if she's down to fuck outright (experiencing a ton of rejection) or you could learn how to test and tell which chicks are likely to say yes, and only ask the hottest leads to come over to your place (pretty much what I do).

That's it. A PUAtard might chime in and go "Durr, my favorite PUA teaches us about IOIs too, and he also talks about how to network!" or "A guru once told me to join the gym!" But that's not the point! Game is not defined by what it shares with other disciplines, what defines game is its unique claims. Yes, one of the 52,456 PUA methods might also teach you to for example make lots of female friends - but that's not game, that's common sense. The game part is where he the guru claims that by standing differently or constructing sentences differently or communicating differently you will cause the woman to desire your cock more than otherwise. This is the fraudulent part. Get it?

The unique claim of game is that you can "create attraction" by merely displaying or acting out certain traits (not possessing them, merely acting them out). But this claim is without basis.

Paul Janka pays 500 dollars for an "outstanding" testimonial

Paul Janka is one of the very few guys in the seduction industry whom I consider legitimate. I've read his free Getting Laid in NYC ebook some years ago, which is one of a still shockingly small number of decent books on dating and seduction. My only gripe is that he recommends getting a girl drunk on a date, but that's a more philosophical issue. I don't follow Paul Janka closely, but whenever someone forwards me an article or a few paragraphs, and asks for brief feedback, I normally nod my head in agreement.

As good as his materials may be, his marketing is now on the same low level as the rest of the industry. Just have a look at the following email, which he sent out to his list of paying customers. He offers 500 bucks in exchange for an "outstanding" video testimonial. Please note that if your testimonial is only "average", you may only get a hundred bucks, if at all. Wanting to leave little to chance, Paul Janka also offers detailed instructions and remarks that you shouldn't bother if your apartment is a mess, because the video should look authentic. Faked authenticity, how lovely!

Here's the entire email:



You've gone through my program, you know how powerful it
is. You know it's the best men's program available. You know
it can change a guy's life if he applies the techniques…

Now.. it's one thing for me to tell people how great my material
is.. but it's a whole 'nother thing to hear it from a real
guy --like you-- who's used the program, and had great results…

That's where you (and $500 bucks) come in...

I need you to record a video testimonial. I need you to share
your story and tell other guys how powerful my material is...

And if you do, I will pay you HANDSOMELY for your video, and
even more importantly, you'll be improving the lives of other guys,
by showing them a better way to get results with women...

Sounds good right? Well here's the catch. It's gotta be at least
2 minutes long. And you need to sign a release that allows me to
use it on the web, tv, radio, or where-ever my advertising runs.

Since I want real, enthusiastic testimonials, with lots of detail,
I'm going to stagger the prize money and make this a competition.

I'm awarding $500 to 10 guys for "outstanding" testimonials.
I'm awarding $250 to 20 guys for "great" testimonials.
I'm awarding $100 to 30 guys for "average" testimonials.

So, as you can see, this is LIMITED TO 60 GUYS and you
must submit your testimonial by FRIDAY 11/23 at Midnight EST.

Here's how this will work. If I get 100 testimonials by Friday,
the best 60 will receive prize money and the worst 40 will
receive nothing. I will watch and rate every testimonial that
comes in before the deadline. Since not everyone will be willing
to do this, should you submit a video, you will have a very
good chance at receiving prize money (seriously).

Your testimonial video can be easily captured by your webcam.

Don't worry about how your apartment or house looks. It should
look like a "home video" and doesn't need to be fancy. What
matters is that you're honest and enthusiastic.

--- WHAT TO SAY IN YOUR VIDEO ---

Get into detail about why Attraction Formula is so great and how
it improved your life. Here are a few questions to answer, but don't
worry about following any specific format...

Here are some sample questions to answer in your video:

1. What is your first name, where are you from, what do you do?
2. What's your story? How were you with women initially?
3. Were you skeptical about buying/trying the program?
4. What where some of the things you learned from the program?
5. What kind of results have you had with women?
6. Would you recommend it to others?

Remember, you should be enthusiastic and excited to share your
story! Try to avoid talking too slow. Be honest. Really share
your success and failures and you'll have a great shot at winning.
If your girlfriend or wife wants to be in the video, that would
be pretty great too. If you're just playing the field, and don't
have a girlfriend at the moment, I understand that too. ;-)

--- HOW TO RECORD YOUR VIDEO ---

On a PC (Windows):

1. Open Windows Movie Maker
2. Select File and Record Movie or something like that
3. Select video device and click Next
4. Enter file name and saving location
5. Press Start Recording button
6. Click Stop
7. Windows will save your video

On a Mac:

1. Open iMovie
2. File Menu > Import from Camera
3. Make sure camera is set to FaceTime camera
4. Click Capture to start the video recording
5. The movie will automatically be saved in your home
directory / Movies / iMovie Events as a .mov file

--- HOW TO SEND ME THE VIDEO ---

To deliver the video to me, use this service, it's free
and supports large file sizes (like videos). There is no
registration process either, it's very simple and easy.

1. Go to http://www.wetransfer.com/
2. Enter videos@attractionformula.com as the recipient.

--- PRIZE MONEY / RELEASE FORM / PERSONAL COACHING ---

In order for me to legally use your testimonial, I have to ask
you to sign a release form that grants me permission to use
your video. So if I, or someone on my team contacts you and
asks you to sign a release form, then you're definitely winning
one of the prizes. You also have the option to get a personal
coaching package from me, which is a $500 value. If you are
selected for any prize, you can also upgrade to a phone coaching
package, should you wish to do so.  My way of saying thanks!

Ok, this is quite a long email. If you have any questions, about
submitting your video, please email videos@attractionformula.com.

Remember, you have until FRIDAY 11/23 at Midnight EST to submit
your video. I look forward to seeing your video!

To The Good Life,
Paul Janka